Why You Need Us

WHO WE ARE

We are a small, boutique digital agency who cares passionately about our clients and does everything possible to help them succeed in their marketing efforts, as in “Whatever It Takes.”

We are very strong on research and its benefits — we are not into wasting money on the wrong campaign or messaging and we don’t want you to be doing that either.

We are top-down strategists who can also go deep technically, and we don’t stop until we get it right—whatever “it” may be.

WHAT WE DO

The short version is that we build, manage and optimize digital assets and ad campaigns.

The longer version is that we’ve been doing this in one form or another for roughly 20 years, pretty much since the advent of the commercial web as we now know it.

We began with web design and development, morphed into product development, market research, branding, product launches and brick and mortar marketing, then into digital advertising and marketing.

WHY YOU NEED US

Digital marketing is not easy. For that matter, no marketing is. But the never-ending labyrinth that digital has become can be daunting to even the bravest digital warrior. If you’ve ever tried to run your own Adwords campaign, you know what we mean. It shouldn’t be as hard as it is…but it is.

Our goal is to give you back your life so you can run your business instead of worrying about the myriad of complexity and details that will inevitably be present in multiple live digital campaigns.

We CAN make the pain go away.

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HOW WE WORK

You give us your objectives and KPIs (Key Performance Indicators), we research your market sector and then build a test campaign. We run and optimize that test—on a scaled back initial budget of course—until we start getting some traction and lift on the campaign.

When we start seeing promising, predictable and replicable indicators and metrics that are meeting your goals and our expectations, we can begin to scale up the campaign and increase your ROI. That’s the way this “digital” thing really works, and if we are all on the same page on that point, everything works seamlessly.

WE “GET” CREATIVE

Sometimes overlooked in the digital advertising process is the fact that ads need to be research-based and creative in order to convert. We constantly draw upon our background as a creative agency to build compelling ad content. Testing multiple ad variations is a must, both in search and display. We rotate ads, study metrics and conversion data, then optimize to get continuously positive results.

In our experience, there is usually a point where a campaign “clicks” into place and becomes a dependable source of conversions. We don’t stop there though, as competitive factors and changing market conditions usually force us to continue to modify campaigns over time to maintain sustainable results.

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Digital agency working

HOW WE CAN INTERFACE WITH YOU

We can function as consultants, digital agency, or your very own outsourced in-house marketing department.

We have won accounts bid on by much bigger and more well-known agencies for the very fact that we give you our undivided attention — you are not just a number to us.

If this sounds like what you may be looking for, please don’t hesitate to give us a call. We would be happy to talk with you and see if we are a good fit for each other.

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