Custom Solutions — Ultimate Creations — New Product Market Research

Custom Solutions — Ultimate Creations — New Product Market Research

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Custom Solutions — Ultimate Creations

 

New Product Market Research Program

 
A. Competitive Market Research/Initial Strategy Development:

1. Competitive Brand Analysis/Strategy Development

    a) Research Market Niche
    b) Determine Strategy:

      1. Whether to create new brand for Internet Campaign or promote Infinite Aloe
      2. Determine whether to go with Anti-Aging Product and/or Claims

2. Competitive Pricing Analysis/Strategy Development

    a) Research Hydroderm and rest of competition for pricing
    b) Determine correct price point or range based on Brick & Mortar and Internet pricing for:

      1. $440 Anti-Aging Product
      2. $240 Product
      3. Continuity Monthly Pricing (Current target — $79)

 
B. Initial PPC/SEO Research:
 
1. Determine Niche Keywords to focus on for PPC/SEO, Landing Pages, Website, etc.
2. Set up PPC Account
3. Initial PPC Campaign Setup (Create Ad Groups, Ads, Target Bids, etc.)

 

CUSTOM MARKET RESEARCH PROGRAM TOTAL COST (A, B): $3500-4000.00

INITIAL PAYMENT: $2000

 

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