The two primary components of Pay Per Click campaigns are Search and Display. In terms of Google Adwords campaigns, companies often think of Adwords as only search-based advertising, but display is a also a huge Adwords component.
For best results, Adwords accounts should be set up with Search and Display in different campaigns. This provides the most control over all aspects of both of these different types of campaigns, which function very differently.
Campaigns can be standard display or remarketing campaigns, and can consist of Adwords, Bing, Facebook, and Programmatic platforms.
Targeting options vary greatly between platforms, but can get extremely granular, giving you the ability to target your specific audience and niche in many different ways. We help you find the best targeting options for your vertical and campaign objectives.
ClickBurst can set up and operate all forms of display campaigns and dovetail them with your search marketing and any other channels you may be employing.
Our Display Advertising services are below and covered in detail on the linked sections, which you can also find individually under “All Services” on the main menu.
If you have a need in this area, please call us and we can work out a plan that works for your situation.