FACEBOOK ADS: THE PERFECT GOOGLE ADWORDS COMPLEMENT
With over 2 billion members, Facebook is a marketing channel that cannot be ignored.
But beyond the incredible size of it’s network, the Facebook advertising platform offers many potential benefits to the advertiser:
- Facebook ads are often much cheaper than other channels.
- Facebook’s targeting capabilities go significantly deeper than Google’s in terms of demographic data. Combined with cheaper ads, this is a huge advantage.
- Facebook is also excellent for Remarking campaigns. Similar to Google display campaigns and Programmatic ad campaigns, Facebook campaigns can generate “lookalike” audiences from your remarketing list that you can target.
While Facebook ads often do not convert quite as well as Google ads, they can be an important component of any comprehensive digital ad campaign.
We can outline a Facebook strategy that integrates with the other channels in your campaign.