Google Adwords/Bing Ads

GOOGLE ADWORDS: GROUND ZERO FOR ALL DIGITAL AD CAMPAIGNS

Adwords is the default foundation on which any PPC campaign should be built.

 

There are many reasons for this.

 

First of all, Google is obviously the 900 pound gorilla in the PPC space — there is no getting around that if you need a high-volume of clicks, leads and sales.

 

Because of this, for us, Adwords is usually the first step. This is not just because of the potential ROI of an Adwords campaign, but also because the metrics and data collected through running an Adwords campaign are incredibly useful in determining what other actions, campaigns and platforms to activate.

 

Additionally, there are many other positive side benefits from running a Google pay per click campaign — awareness building generated from the overall impressions generated by the campaign, etc.

ADD COST-EFFECTIVE SEARCH SHARE AND AUDIENCE REACH WITH BING ADS

We can manage your Bing Advertising campaign either along with or independent of a Google Adwords campaign.

 

Depending on the audience, industry, and keywords, Bing Ads can provide an excellent supplement, or occasionally an alternative, to Google Adwords.

 

Cost Per Click can be significantly lower than Adwords and demographics tend to skew older, which may benefit certain campaigns.

 

Also, Bing’s search share has been steadily increasing, and together with Yahoo Search (both owned by Microsoft) now stands at about 12% of global searches, compared to Google’s 80%.

 

Adwords and Bing Ads are usually where we start with any digital marketing campaign. Call us and we can help you get started.

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