Google Shopping Ads (PLA)

CREATE A HIGH-CONVERTING GOOGLE SHOPPING CAMPAIGN FOR YOUR PRODUCTS

Interestingly, many companies have not yet taken advantage of Google Shopping.

 

This could be due to unfamiliarity with this channel, technical challenges, or just lack of awareness of the benefits of Product Listing Ads (PLAs).

 

What many advertisers don’t know is that Google Shopping ads typically have much less expensive CPCs (cost per clicks) than standard Adwords ads, and they frequently offer higher conversion rates.

 

Google Shopping Campaigns require a series of set up actions, and PLAs require approval from Google, which generally takes several days.

 

But once up and running, they get your products visibility on search results pages that they can not get any other way.

 

As part of any consultation or audit we give, we can advise you regarding the potential effectiveness of launching Google Shopping with your product(s).

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