How a PPC Audit Can Benefit Your Campaign
The first action we undertake when overtaking an existing campaign is a full PPC audit of the current campaign and its historical performance.
This audit delves into everything from keywords, ads, account and campaign settings, identification of wasted spend, as well as missed opportunities. Most importantly, it looks at the overall ROI and how that can be improved.
We will then recommend a number of specific actions that we feel will improve campaign performance.
When you take advantage of our Free PPC Audit, you are getting a “lite” version of the same audit we would perform if we were already engaged to do a full PPC campaign or if were analyzing of one our own accounts’ performance.
We understand that you may already be doing your PPC in-house or already engaged with another agency, and evaluating whether your campaign performance could potentially increased or whether another agency might be a better fit for your campaign and business objectives, and that is totally fine.This is a no-obligation action designed to give you an additional perspective on your PPC campaigns and offer options and alternatives.
You may already have a good understanding on the state of your account, or you may have no idea at all. In any case, we will offer our opinion and suggestions and if they provide perspective or are helpful and informative in any way, great. Our objective is to help you gain a better understanding of your account and let you know how we feel we could help you achieve your goals.