PPC Audit

ClickBurst’s Full PPC Audit Includes:

Assess overall campaign performance against conversion and ROI objectives and identified business goals.
Verify that your campaign’s KPIs (Key Performance Indicators) have been fully established and are being properly tracked.
Evaluate campaign for missed and/or new opportunities for increased traffic, conversions and ROI.
Investigate campaign for wasted ad spend and recommend corrective measures.
Analyze Quality Scores and recommend necessary steps for improvement.

Evaluate your CTRs (Click-Through Ratio) against overall web and industry benchmarks and suggest actions to increase performance.
Measure campaign CPCs (Cost-Per-Click) against historical and industry averages and recommend any necessary corrective actions.
Verify that negative keywords are correctly implemented and performing.
Evaluate Ad performance and Ad Positions for possible improvements.
Ensure that all Google Analytics, Ecommerce, Call Tracking, Conversion and other necessary tracking codes have been installed and are functioning correctly.
Check for proper implementation of remarking lists and integration with Google Analytics.
Evaluate any current Display and Remarketing campaigns and/or analyze the potential advisability of implementing them.
Ensure proper integration between Adwords, Bing, Facebook and Google Analytics.
Verify that account settings are enabled properly and appropriately for the campaign and that campaign structure is optimum.
Ensure that appropriate ad extensions are well-constructed, correctly implemented, and functioning optimally.
Define key strategic campaign objectives and recommend ongoing management actions.
  • Assess overall campaign performance against conversion and ROI objectives and identified business goals.
  • Verify that your campaign’s KPIs (Key Performance Indicators) have been fully established and are being properly tracked.
  • Evaluate campaign for missed and/or new opportunities for increased traffic, conversions and ROI.
  • Investigate campaign for wasted ad spend and recommend corrective measures.
  • Analyze Quality Scores and recommend necessary steps for improvement.

  • Evaluate your CTRs (Click-through Ratio) against overall web and industry benchmarks and suggest actions to increase performance.
  • Measure campaign CPCs against historical and industry averages and recommend any necessary corrective actions.
  • Verify that negative keywords are correctly implemented and performing.
  • Evaluate Ad performance and Ad Positions for possible improvements.
  • Ensure that all Google Analytics, Ecommerce, Call Tracking, Conversion and other necessary tracking codes have been installed and are functioning correctly.
  • Check for proper implementation of remarking lists and integration with Google Analytics.
  • Evaluate any current Display and Remarketing campaigns and/or analyze the potential advisability of implementing them.
  • Ensure proper integration between Adwords, Bing, Facebook and Google Analytics.
  • Verify that account settings are enabled properly and appropriately for the campaign and that campaign structure is optimum.
  • Ensure that appropriate ad extensions are well-constructed, correctly implemented, and functioning optimally.
  • Define key strategic campaign objectives and recommend ongoing management actions.

Full PPC Audit Pricing

Full PPC Audit pricing is custom quoted for each client, as every PPC account is unique and may contain multiple campaigns, components, and platforms.

 

We will be happy to create a quote for your specific needs.

ClickBurst Can Help You Jumpstart Your Business with a Free PPC Audit