A PPC campaign can be an excellent and indispensable lead source.
As a first step, it is always helpful to estimate potential lead value so that the campaign metrics and viable per-lead cost can be established.
Then, as is always the case with PPC, it’s vital to run a test campaign before deploying out a full campaign roll-out.
Lead campaigns then get optimized on an ongoing basis, and after a period of months can become predictable and never-ending lead sources providing the vital lifeblood your business has to have.
Give us a call and we can calculate the potential viability of a leads campaign by evaluating your key business metrics.