Pay Per Click campaigns cover many bases.
The basic components are briefly outlined below and covered in much more detail on the linked sections, which you can also find individually under “All Services” on the main menu.
A PPC Audit is usually the starting point when we onboard a new client. This is where we learn and understand the historical performance of your account and find what needs to be improved. Even if your campaign is performing well, we need to get up to speed with your campaign before we take it over and make changes into the future.
Google Adwords and Bing Ads are the two major search platforms. We build and manage campaigns for both.
PPC is a vital tool for generating high-quality leads. We typically build a test campaign and run it until we start seeing predictable metrics, at which point the campaign can begin to be incrementally scaled and operate as an ongoing and sustainable lead generation platform.
A Click-to-Call campaign can be vital to a local business, or those that depend on extremely motivated potential buyers that are ready to talk to a live person. Although competition in certain markets can be very high, the benefits are very much worth it for many types of businesses.
Almost no PPC campaign is complete without a Remarketing campaign component. At a minimum, every campaign should always be collecting visitor data so that Remarketing can be turned on when appropriate. We always set this up as part of every PPC campaign build.
The quickest way for an interested shopper to potentially buy your product is through your Google Shopping ad. They can see it, price it and compare it to your competition without having to go to your site. This channel is crucial for any product-oriented business.
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