Programmatic advertising is display ad media buying through multiple platforms that broker ad space from many different ad networks across the web with audience reach beyond the “Big 3” (Google, Bing, Facebook) through a real-time bidding auction environment.
There can be many advantages to running ongoing programmatic campaigns including, among other things:
Some programmatic channels offer incredibly detailed tracking and statistics of well over 100 million US daily internet users who are being tracked throughout their daily web journey (we know…that’s a horrible sounding — but true — state of affairs…) or 3.5 billion international internet users.
While Google is the marquee and cornerstone channel of any intent ad campaign, there are multiple options that expand beyond Google that are being employed daily by a large percentage of internet advertisers.
We can manage all of this for you.